Archive for the ‘PPC’ Category

Get Slapped By Google … ? Learn How To Slap Them Back Here …

Posted on August 10th, 2006 in Internet Marketing, PPC | No Comments »

I just got details from Jim Edwards about a call he held the other day with AdWords expert, Perry Marshall concerning the recent GoogleSlap AdWords update …
In case you haven’t heard about this, Google recently implemented an update to AdWords which is affecting internet marketers who use it to drive traffic to a direct response website or namesqueeze page …

Almost everyone has seen a massive spike in minimum $ bid amounts (some as high as $10 a click for certain keywords) which has has had the IM crowd running around like headless chickens trying to figure out exactly what to do because idea of having to pay $5-10 a click to try and sell a $30 ebook just ain’t gonna happen …

Slap That GoogleAs you can imagine, Perry has been running around like a blue-assed fly appearing on various teleseminars trying to calm frantic marketers and I’ve listened to them all, but the one he did with Jim is the best so far, thanks to Jim also using Camtasia to record his notes on his desktop as he made them …

I thoroughly recommend spending the time to watch and listen to Jim and Perry Google SmackDown … :)

Here’s the link:

http://www.igottatellyou.com/blog/is-the-google-slap-just-a-bunch-of-hype/

Kick Google’s Ass - Amongst Other Things …

Posted on September 2nd, 2005 in PPC | No Comments »

The original Underachievers, Frank Kern and Ed Dale (God Bless ‘em) have released the MP3 recording of their “State of the Internet Address” teleconference call where they went into detail about why the recent changes in Google’s AdWords policies are actually good for us all … plus a lot more …
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