Yahoo Buys Del.icio.us
Posted on December 10th, 2005 in General |
Yesterday Yahoo added another social tool to their collection of assets after purchasing the social bookmarking service, Del.icio.us …
“So?” you say …
I say “This is a BIG DEAL ™” …
Why? Companies like Yahoo, don’t just buy these sites for the hell of it … they’re either seeing monetary or promotional potential …
Del.icio.us allow users to post their Favorites/Bookmarks online to use from any computer, but also allows other people to view them too …
You can also tag the bookmarks so they’re organized and grouped together …
For instance, you might add my humble blog to your Del.icio.us account with the tag “internet marketing” …
You can search for tags on your own account, but more importantly, other people can too …
So if someone does a search on Del.icio.us for “internet marketing” your bookmark would show up …
“So? How is this news good for my business?”
Can you say “Viral Marketing” …?
You could generate some traffic, by getting a number of people to post a bookmark to your website in their Del.icio.us account …
What happens when a lot of people talk about a website …? People go and see what all the fuss is about … it’s the “social proof” (or watercooler) effect in operation …
Del.icio.us is just one of the Web 2.0 “tools” out there you can harness for your business … so get yourself an account and start generating some “buzz” …
What do you guys think …?
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